VentureBeat has written an article about ShopGossipGirl and Utvee:
A San Francisco-based startup called Utvee is trying solve [the problem of people avoiding advertisements] by marrying product placement with user tagging in TV shows. They launched a proof of concept a few weeks ago at ShopGossipGirl.com that highlights what the TV show’s stars are wearing when they’re on-screen. Utvee has hired taggers to identify the clothing and attach links to online stores, although founder Arnon Kohavi says in the future Utvee may split affiliate fees with users who step up and tag clothes and accessories correctly. (Utvee earns a cut of revenue every time a viewer buys a product through finding it on the site.)
Read the entire piece:
Where did she get that coat? Utvee turns tagging TV shows into revenue
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